European 1st streamlined fan engagement - in venue & on broadcast

Working with the promoter Matchroom Boxing and the broadcaster DAZN we used a single fan engagement technology, Vixi Suite, alongside our strategy services to offer the same fan engagement opportunity to both in venue fans and broadcast fans alike at the Eubank Jr V's Benn headline boxing event. This turned viewers and in venue fans into Fatal Fury characters in real time both on TV and on the venue's big screens. A first in Europe for fan engagement strategy!

Additionally, we involved the DAZN presenters by creating a slick editorial segment where they were transformed into animated Fatal Fury character videos - this gave them live interactive content to engage with and comment on during the live event!

This strategy streamlined fan engagement across all screens, enabling standardised fan interaction, regardless of where the fan was watching this huge PPV boxing event.