Fan and Audience Engagement

Broadcast Visual Innovation

Who we are

We are a niche consultancy specialising in visually captivating audience engagement innovation across live broadcast and events. Experts in viewer engagement, fan interaction & visual innovation.

Creating and delivering global firsts by fusing editorial content with interactive visual technologies to bring audiences closer to their favourite live shows and events.

Working with best of breed industry partners to streamline, innovate and deliver breakout interactive and visual engagement concepts that move the live broadcast and media industry forward.

What we do

  • Live Audience & Viewer Engagement
    Hypothesis Media delivers executive editorial production services & management of all live audience engagement elements - real time social media integration, viewer voting, audience participation, live playalong & virtual audiences having worked on some of the biggest shows such as The Brit Awards, The Voice UK, Big Brother, Got To Dance, Million Pound Drop & Crufts.
  • Visual Innovation & Viewer Engagement Strategy

    Using our expertise in live broadcast television and immersive technologies we work to enhance broadcast formats and destination tv events with complementary interactive engagement and new visual innovations.

    Introducing new interactive features or offering guidance and insight into how content can be received by audiences visually in new and exciting ways that make sense to audience behaviours and trends.

    Having worked on new breakout interactive formats across broadcast entertainment, sport, news, music & live events in both editorial and commercial airtime, we are expertly placed to supersize your production with visual enhancement and interactive features that are resonating innovations, not gimmicks.

    All of our strategy and enhancement suggestions come from deep R&D and working with only the best of breed global innovation partners.

  • Market Direction & Innovation Partnerships

    Working with our vast network of global creative technology partners across the industry we look to endorse best of breed innovative technologies to move the live broadcast sector forward.

    Advising on optimum interactive and visual solutions to deliver standout interactivity within live TV shows and events.

    Hypothesis Media provides the important 'glue' between the technology and creative.

Case Studies

Carolina Panthers - NFL

20+ million views across Facebook & Twitter

Live Broadcast Mixed Reality

Transformers:Rise of The Beasts

1.15m social views in the first 24hrs

Live Broadcast Mixed Reality

Ant & Dec's Saturday Night Takeaway

Over 320 families live on screen, half a million virtual audience ticket requests across the series

Virtual Interactive Audience

The Brit Awards

Over 5 million social votes cast, 41,000 tweets per second

Live Social Voting

The Million Pound Drop

12.5% of all live TV audience played along

Live Audience Play Along


Most socially engaged show across whole of Channel 4 each consecutive year in March

Live Broadcast Audience Engagement

The Voice

Global first live social mosaic on TV

Interactive Concept Ideation

Ed Sheeran 'X'

5% of all UK TV viewing public watching

Live Dynamic Broadcast Advertising

Years & Years - 'Shine'

More viewers watching this ad than the TV show around it, 14,000 tweets received in 4 minutes

Live Gamification TV Advert

Technology & Content Partners

Hypothesis Media, through our vast experience of best of breed technology and content partners, are proud to have brokered global preferred partner relationships which aid our ability to innovate and drive the media, broadcast and live event landscape forward acting as a premium audience and fan engagement innovation funnel across Europe and beyond.