Audience Interactivity & Participation

play showreel

Who we are

We are a niche consultancy specialising in interactive and audience engagement innovation across live broadcast and events. Experts in viewer engagement and fan interaction.

Creating and delivering global firsts by fusing editorial content with interactive technologies to bring audiences closer to their favourite shows and events.

Working with best of breed industry partners to streamline, innovate and deliver breakout interactive engagement concepts that move the live broadcast industry forward.

What we do

  • Live Audience & Viewer Engagement
    Hypothesis Media delivers executive editorial production services & management of all live audience engagement elements - real time social media integration, viewer voting, audience participation, live playalong & virtual audiences having worked on some of the biggest shows such as The Brit Awards, The Voice UK, Big Brother, Got To Dance, Million Pound Drop & Crufts.
  • Viewer Engagement Strategy & Ideation

    Using our extensive expertise and understanding of live audience behaviours we work to enhance existing shows and titles to increase audience interaction with complementary editorial engagement enhancements.

    Introducing new interactive features and mechanics giving live shows and events a unique interactive enhancement angle.

    Having worked on new breakout interactive formats across broadcast entertainment, sport, news, music & live events, we are expertly placed to supersize your production with engagement and interactive features that are resonating innovations, not gimmicks.

  • Market Direction & Innovation Partnerships

    Working with our vast network of global creative technology partners across the industry we look to endorse best of breed innovative technologies to move the live broadcast sector forward.

    Advising on optimum interactive and visual solutions to deliver standout interactivity within live TV shows and events.

    Hypothesis Media provides the important 'glue' between the technology and creative.

Case Studies

The Brit Awards

Over 5 million social votes cast, 41,000 tweets per second

Live Social Voting

The Million Pound Drop

12.5% of all live TV audience played along

Live Audience Play Along

Crufts

Most socially engaged show across whole of Channel 4 each consecutive year in March

Live Broadcast Audience Engagement

The Voice

Global first live social mosaic on TV

Interactive Concept Ideation

Ed Sheeran 'X' 

5% of all UK TV viewing public watching

Live Dynamic Broadcast Advertising

Years & Years - 'Shine'

More viewers watching this ad than the TV show around it, 14,000 tweets received in 4 minutes

Live Gamification TV Advert

Contact