What we do

• Live Audience & Fan Engagement

  

  Hypothesis Media delivers executive content and global strategy, managing all audience engagement across live broadcast and in-person events. This includes live mobile engagement and next-generation audience participation, designed to adapt to evolving audience behaviours and needs.

  We've delivered breakout fan engagement on some of the world's biggest entertainment and sports properties, including Saturday Night Takeaway, The BRIT Awards, The Voice UK, Big Brother, MotoGP, and Crufts.

• Global Fan Strategy

  

  Fans are everywhere so reaching fans beyond your home market is essential.

  At Hypothesis Media, we help our clients deliver global fan strategies that are built on real audience insight and aligned to long-term commercial goals across sports, broadcast and entertainment.

  We start by identifying where the true growth opportunities lie, prioritising the international markets that matter most and understanding how fans in those regions discover, consume, and engage with sport.

  We align fan experience, technology, and delivery partners to create consistency at scale, while allowing the flexibility needed to resonate locally.

  Crucially, our strategies are designed to support commercial outcomes. By connecting fan engagement with sponsorship, partnerships, and activation opportunities, we help rights holders unlock greater value from global audiences and provide clearer, more compelling propositions for partners.

• Visual Innovation

  

  Using our expertise in live broadcast television and immersive technologies we work to enhance broadcast formats and destination tv events with complementary interactive engagement and new visual innovations.

  Introducing new interactive features or offering guidance and insight into how content can be received by audiences visually in new and exciting ways that make sense to audience behaviours and trends.

  Having worked on new breakout interactive formats across broadcast entertainment, sport, news, music & live events in both editorial and commercial airtime, we are expertly placed to supersize your production with visual enhancement and interactive features that are resonating innovations, not gimmicks.

  All of our strategy and enhancement suggestions come from deep R&D and working with only the best of breed global innovation partners.

• Market Direction & Technology Partnerships

  

  Working with our vast network of global creative technology partners across the industry we look to endorse best of breed innovative technologies to move the live broadcast sector forward.

  Advising on optimum interactive and visual solutions to deliver standout interactivity within live TV shows and events.

  Hypothesis Media provides the important 'glue' between the technology and creative.

Technology & Content Partners

Hypothesis Media, through our vast experience of best of breed technology and content partners, are proud to have brokered global preferred partner relationships which aid our ability to innovate and drive the media, broadcast and live event landscape forward acting as a premium audience and fan engagement innovation funnel across Europe and beyond.

Partners

Technology